For years, we faced the same problem again and again: underwear that pinches, rubs, overheats, or simply doesn’t sit right. Bigger sizes were available — but comfort wasn’t. Most products were just scaled-up versions of standard designs, never truly made for real proportions.
That experience shaped everything we do.
We approach underwear as an engineering challenge, not a sizing problem. Every pattern, seam, and panel is carefully designed to work with larger bodies — not against them. Nothing is accidental. Nothing is simply “made bigger.”
Our products are built to move naturally, stay comfortable, and feel right in any situation — whether you’re sleeping, training, working, or wearing a suit. Because comfort shouldn’t depend on what you’re wearing on the outside.
We believe that every body deserves thoughtful design.
And that feeling comfortable in your own skin — all day, every day — is not a luxury, but a baseline.
That’s what PrimeFit stands for.
